By: Kaitie Moore Underwood | REALTOR®, Blue Collar Commercial Group


More millennials than ever are entering the real estate market, making up 43% of current home buyers and becoming the largest population in the United States real estate market. This significant increase in millennial home buyers has been driven by their use of social media to search for homes and hire real estate agents, according to the National Association of Realtors.


Despite the challenges posed by inflation and housing shortages, the younger generation remains determined to achieve their dream of homeownership in the next two years. In fact, 9 out of 10 Gen Z individuals express their desire to own a house in the future. Becoming a homeowner is still considered a vital part of the American dream for the younger generation.


The current housing market in 2023 is characterized by continuous increases in house prices due to limited supply. Active inventory has decreased by 38% compared to previous years, leading to a tight inventory environment for the next five to seven years. However, buyer competition is not a major obstacle for millennial home buyers, with only 28% citing it as a factor in their purchasing decision, down from 59% last year.


Millennials, aged between 23 and 41, continue to shape the US economy. Having grown up during a time of rapid technological advancements, they are adept at staying on top of trends and using available resources to their advantage. As the largest share of home buyers in the US, millennials play a pivotal role in maintaining stability in the current housing market.


Although some challenges exist, such as the ability to afford down payments and high student debts, the younger generation remains steadfast in their dream of homeownership. In fact, 86% of buyers view a home purchase as a good investment, according to the National Association of Realtors.


Millennials display a unique approach to real estate, with 23% willing to purchase a home without physically seeing it first, compared to 16% of Gen X and 5% of Baby Boomers. They are also open to buying auction properties, demonstrating their keen sense of opportunity and willingness to take calculated risks.


The influence of millennials has led to the digitization of the home-buying experience. Virtual tours, digital appraisal scheduling, virtual inspections, and digital closings have become more prevalent, catering to the preferences of this tech-savvy generation. This shift not only enhances the home-buying process but also increases transparency, a key priority for millennials.


In conclusion, millennials are the driving force behind the housing market in 2023. Their sheer numbers and unwavering desire to own a home bring about positive change and contribute to market stability. Their tech-savviness and innovative mindset pave the way for advancements in the industry. With their determination and focus, millennials prove that achieving homeownership is possible when the mind is set on the goal.


Need expert advice or assistance in the local real estate market? Contact Blue Collar Commercial Group to speak with a professional specializing in your area and get the white-glove service you deserve. Not ready to buy yet? No problem. We’d love to be a resource to you! 737-203-4178 and [email protected]

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About the Author: Kaitie Moore Underwood

Kaitie Moore Underwood
Kaitie Moore Underwood's roots in competitive rodeo in Texas intertwined with her academic pursuits at the University of Houston, where she met her husband, Hank. Their move to the Hill Country in 2021 marked the beginning of both their family and Kaitie's successful career in real estate, assisting 18 families in her first year. With a background in the hospitality industry, recognized for her service excellence by the Starwood Hotel Sales Organization, Kaitie has honed her skills in financial analysis, strategy, and marketing. Now, as a pivotal member of the Blue Collar Commercial Group, she continues her professional ascent, consistently exceeding expectations through her dedication to relationships and solutions.

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